Holiday shopping will have a new look this year. Many retailers are closing their brick-and-mortar doors for Black Friday, and the big “doorbuster” sales are moving online. With the busiest shopping period of the year going virtual, there’s going to be a greater load on IT.
If your business wants to be part of Black Friday and Cyber Monday sales, prepare for a sudden surge in traffic volume. If your technology can’t handle the traffic, you’re going to lose revenue.
A crashed system could be catastrophic for your bottom line, plus, it’ll hurt your brand’s reputation and customer satisfaction long term.
Consider these strategies to get ready for the online crush of shoppers:
Performing OK may not be enough to match the need for holiday sales. Based on the Salesforce findings, it’s safe to say you could be facing 15-35% increased traffic.
In e-commerce, every second, even millisecond, counts.
There are several things you can do in advance to make sure you’re putting your best e-foot forward:
You also want to be sure that your order and inventory systems are in sync. Promoting Black Friday items and then selling out will sour customer experience.
Along with readying your technology, prep your people, too.
Need more hands-on deck to handle order fulfillment and customer service? Get on that hiring and training now. Having IT support on-call can help respond to any unexpected issues.
Need IT support preparing you for the e-commerce influx? Our technology experts can prepare your business for more traffic and transactions. Contact us today at 281-318-1680!